Mad Women + Eco-Fashionable Lingerie

Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer, the fifth Interfilière Hong Kong - Mode Lingerie took place on March 30 & 31 in Hong Kong. Inspired by the award-winning American drama television series “Mad Men”, it had designers {among them Made by Niki and Triumph} create lingerie pieces with the theme of "Mad Woman".  The project was about the comeback of shape: curvaceous, self-assured, women who understand again that temptation is about allure and not about showing a lot of cleavage and push-ups, but about creating an illusion, expectations, mystery. We love this!

Love the graphics and design of this bodysuit, perfection!..

Another topic discussed at the Interfilière Hong Kong this year was eco-friendly and sustainable textiles production. In terms of "greener" production, ecological fabrics included organic cotton, bamboo and recycled polyester fabrics.

Want to know How to Buy Eco-Fashionable Lingerie? Our blogger fellow, Treacle, from The Lingerie Addict invited Josh Verleun, environmental lawyer and co-founder of Between the Sheets, {a brand we love and carry}, to share his expertise. We invite you to read the highly educational post here. Josh and Layla, the designer of Between the Sheets label and his fiancee, will be featured in tonight show "All On The Line" at Sundance Channel at 9pm, we invite you to watch if you can. To shop Between the Sheets styles available at Bella Bella Boutique click here.

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